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Introduction to marketing
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A lecture by Dr Eden Yin (University Senior Lecturer in Marketing, Judge Business School). The talk was given on 1 March 2012 and was part of the fifth session in the series of...
Collection: Empowered Employability lectures
Institution: Institute of Continuing Education
Created: Mon 3 Sep 2012
Market research and marketing
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A lecture by Laila Lotfi (Head of Product Marketing, Red Gate Software). The talk was given on 1 March 2012 and was part of the fifth session in the series of Empowered...
Collection: Empowered Employability lectures
Institution: Institute of Continuing Education
Created: Thu 24 May 2012
Planning Your Marketing
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Find out who your customers are and how you can meet their needs. Understanding your market is perhaps one of the most critical first steps in the development of an...
Collection: Featured content
Institution: Office of External Affairs and Communications
Created: Tue 12 Aug 2008