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Introduction to marketing


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A lecture by Dr Eden Yin (University Senior Lecturer in Marketing, Judge Business School). The talk was given on 1 March 2012 and was part of the fifth session in the series of...

Collection: Empowered Employability lectures

Institution: Institute of Continuing Education

Created: Mon 3 Sep 2012


Market research and marketing


   100 views

A lecture by Laila Lotfi (Head of Product Marketing, Red Gate Software). The talk was given on 1 March 2012 and was part of the fifth session in the series of Empowered...

Collection: Empowered Employability lectures

Institution: Institute of Continuing Education

Created: Thu 24 May 2012


Planning Your Marketing


   555 views

Find out who your customers are and how you can meet their needs. Understanding your market is perhaps one of the most critical first steps in the development of an...

Collection: Featured content

Institution: Office of External Affairs and Communications

Created: Tue 12 Aug 2008