Market research and marketing
Duration: 20 mins 37 secs
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About this item
| Description: | A lecture by Laila Lotfi (Head of Product Marketing, Red Gate Software). The talk was given on 1 March 2012 and was part of the fifth session in the series of Empowered Employability lectures, organised by the Institute of Continuing Education, and covering good business practice with a focus on science entrepreneurship. |
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| Created: | 2012-05-24 12:55 | ||||
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| Collection: | Empowered Employability lectures | ||||
| Publisher: | University of Cambridge Institute of Continuing Education | ||||
| Copyright: | University of Cambridge Institute of Continuing Education | ||||
| Language: | eng (English) | ||||
| Distribution: |
World
(downloadable)
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| Keywords: | science; marketing; market research; | ||||
| Credits: |
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| Categories: |
iTunes - Business - Marketing |
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| Explicit content: | No | ||||
| Aspect Ratio: | 4:3 | ||||
| Screencast: | Yes | ||||
| Bumper: | UCS Default | ||||
| Trailer: | UCS Default | ||||
| Abstract: | This session critically examines how companies position themselves in a market, through use of market intelligence, strategic brand/product management, and building a customer base. |
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