Cerebral energetic officer - do leaders matter?
Duration: 13 mins 17 secs
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| Description: | The recent election of Barack Obama raises the question: can a single individual make a difference to how a large group such as a nation thinks and acts in the long term? Or, in the more modest context of business: can a CEO drive the employees of a firm to become more innovative and perform better over time? If it is agreed that corporate culture plays a preeminent role in making firms more innovative, then a natural question to pose is: how is such a culture created and maintained? Specifically: does the individual at the head of the firm have a role to play in all this? |
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| Created: | 2010-06-15 17:15 | ||||
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| Collection: | Cambridge Judge Business School Discussions on Leadership | ||||
| Publisher: | Cambridge Judge Business School, University of Cambridge | ||||
| Copyright: | Cambridge Judge Business School, University of Cambridge | ||||
| Language: | eng (English) | ||||
| Distribution: |
World
(downloadable)
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| Explicit content: | No | ||||