"Value for money" makes the world go round
Duration: 9 mins 26 secs
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| Description: | Professor Williamson believes that in 2009, for the first time, it will be the emerging economies who will be providing 100% of the world's economic growth. Their ability, in particular China's, to successfully unlock access to mass markets by providing affordable 'value for money' new technology, is a key driver of their growth. This cost innovation model, he explains, can offer the West invaluable lessons on how to survive the current global economic downturn. |
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| Created: | 2010-06-15 17:06 | ||||
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| Collection: | Cambridge Judge Business School Discussions on Innovation | ||||
| Publisher: | Cambridge Judge Business School, University of Cambridge | ||||
| Copyright: | Cambridge Judge Business School, University of Cambridge | ||||
| Language: | eng (English) | ||||
| Distribution: |
World
(downloadable)
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| Categories: |
iTunes - Business |
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| Explicit content: | No | ||||