Facing down Facebook
Duration: 10 mins 49 secs
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| Description: | Dr Omar Merlo, a University Lecturer in Marketing and Strategy, says Facebook and other new media tools bring with them new risks for brand management. The challenge is identifying, and immediately responding via the right channels, if they threaten your reputation. YouTube and Facebook users, he says, have changed the face of marketing forever. |
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| Created: | 2010-06-09 17:26 | ||||
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| Collection: | Cambridge Judge Business School Discussions on Marketing & Strategy | ||||
| Publisher: | Cambridge Judge Business School, University of Cambridge | ||||
| Copyright: | Cambridge Judge Business School, University of Cambridge | ||||
| Language: | eng (English) | ||||
| Distribution: |
World
(downloadable)
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| Explicit content: | No | ||||