Fourth Laing O'Rourke Centre Distinguished Lecture
Duration: 1 hour 14 mins
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About this item
| Description: | Fourth Laing O'Rourke Centre Distinguished Lecture given by Dr Bernard Charlès on 12/11/2015 |
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| Created: | 2015-11-24 14:10 |
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| Collection: | SMS Live events |
| Publisher: | University of Cambridge |
| Copyright: | Stephen Ison |
| Language: | eng (English) |
| Distribution: |
World
(downloadable)
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| Explicit content: | No |
| Aspect Ratio: | 16:9 |
| Screencast: | No |
| Bumper: | UCS Default |
| Trailer: | UCS Default |
| Abstract: | The sense and meaning of innovation have changed. Today, the way we experience a product has more value than the product itself. Experience represents a holistic transformation. It penetrates how we innovate, how we produce, distribute and trade, how we communicate with each other, how we learn, and how we work. In this Experience Economy, product breakthrough won’t make the difference. The focus has shifted into creating holistic experiences, which is the sustainable innovation model. This requires a new generation of business platform and the power of virtual worlds that are the most powerful vehicle for testing concepts and creating the future. The revolution in 3D technology has now expanded across the entire spectrum of economy and society – not only to construct aero planes and automobiles but also model the earth and materials, and simulate human molecules and urban life scenarios. This is a journey of transformation and a major project for our society, bringing harmony between products, nature and life. |
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