Cambridge Service Alliance - Service lessons from software industry
Duration: 15 mins 20 secs
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| Description: | Professor Michael Cusumano of the MIT Sloan School of Management on why traditional product-based manufacturers should be looking at the software industry as an example of the importance of investing in service research and innovation. |
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| Created: | 2014-06-27 12:29 |
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| Collection: | Cambridge Service Alliance |
| Publisher: | University of Cambridge |
| Copyright: | A.H. Walters |
| Language: | eng (English) |
| Distribution: |
World
(downloadable)
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| Keywords: | Cambridge Service Alliance; Professor Michael Cusumano; MIT Sloan School of Management; Service Research; Services; IfM; product-based; industry; |
| Explicit content: | No |
| Abstract: | In this podcast by the Cambridge Service Alliance, Professor Michael Cusumano of the MIT Sloan School of Management discusses his new book, Staying Power: Six Enduring Principles for Managing Strategy and Innovation in an Uncertain World. The book seeks to examine how businesses can adapt to rapid technological changes and still prosper. Based on more than 30 years of research Prof Cusumano looks at why product based firms should take the software industry as inspiration in generating fresh revenues from services. Software firms draw around two thirds of its revenues from services, but traditionally product-based manufacturers have seen this area as a cost rather than profit centre. Prof Cusumano argues that manufacturers should be exploring new business models in service and investing in service research and innovation in order to assure long-term survival.
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