Economists should think like biologists
Duration: 11 mins 59 secs
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| Description: |
Students at business schools should think like biologists, according to acknowledged advertising authority Rory Sutherland of Ogilvy & Mather UK.
Conventional economic theory is extraordinarily narrow, blind to ethics, psychology, path-dependence and to marketing. Adopting aspects of evolutionary biology, psychology and behavioural science will create binocular vision and a different way of looking at problems. |
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| Created: | 2014-02-07 12:50 | ||||
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| Collection: | Cambridge Judge Business School Discussions on Economics & Policy | ||||
| Publisher: | Cambridge Judge Business School, University of Cambridge | ||||
| Copyright: | Cambridge Judge Business School, University of Cambridge | ||||
| Language: | eng (English) | ||||
| Distribution: |
World
(downloadable)
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| Credits: |
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| Categories: |
iTunes - Business - Economics |
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| Explicit content: | No | ||||