Shape new technology to a market’s culture
Duration: 8 mins 42 secs
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| Description: |
Professor Michael Barrett feels cultural differences may have hampered success of a Cambridge-designed mobile money transfer technology. Today 12 million Kenyans employ the system but neighbouring Tanzania, predicted as a natural follower, has been slow to react.
Professor Barrett says the flexibilty and sensitivity to cultural values and traits are crucial in working out a design solution that might be successful within a particular city or culture. |
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| Created: | 2013-10-01 09:37 | ||||
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| Collection: | Cambridge Judge Business School Discussions on Information Systems & Technology | ||||
| Publisher: | Cambridge Judge Business School, University of Cambridge | ||||
| Copyright: | Cambridge Judge Business School, University of Cambridge | ||||
| Language: | eng (English) | ||||
| Distribution: |
World
(downloadable)
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| Categories: |
iTunes - Business - Management |
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| Explicit content: | No | ||||