Competitive advantage through new business models
Duration: 25 mins 50 secs
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Description: | As European economies bump along the bottom a new approach to manufacturing industries is helping to make businesses more successful in the longer term. Companies which have traditionally manufactured products are now branching out into the service sector. "The Servitisation of Manufacturing" is leading to new alliances and collaborations both in the private and public sector with lessons for all to learn. |
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Created: | 2011-10-14 14:31 | ||||||||||||
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Collection: | Cambridge Judge Business School Discussions on Innovation | ||||||||||||
Publisher: | Cambridge Judge Business School, University of Cambridge | ||||||||||||
Copyright: | Cambridge Judge Business School, University of Cambridge | ||||||||||||
Language: | eng (English) | ||||||||||||
Distribution: | World (downloadable) | ||||||||||||
Credits: |
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Explicit content: | No |