Competitive advantage through new business models

Duration: 25 mins 50 secs
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Description: As European economies bump along the bottom a new approach to manufacturing industries is helping to make businesses more successful in the longer term. Companies which have traditionally manufactured products are now branching out into the service sector. "The Servitisation of Manufacturing" is leading to new alliances and collaborations both in the private and public sector with lessons for all to learn.
 
Created: 2011-10-14 14:31
Collection: Cambridge Judge Business School Discussions on Innovation
Publisher: Cambridge Judge Business School, University of Cambridge
Copyright: Cambridge Judge Business School, University of Cambridge
Language: eng (English)
Distribution: World     (downloadable)
Credits:
Producer:  Boni Sones OBE
Author:  Daniel Calleja-Crespo
Author:  Yaver Abidi
Author:  Fiona Capstick
Author:  Peter Thomas
Author:  Keith Jordan
Explicit content: No
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MP3 44100 Hz 125.01 kbits/sec 23.65 MB Listen Download
MP3 22050 Hz 62.5 kbits/sec 11.83 MB Listen Download
MP3 16000 Hz 31.25 kbits/sec 5.91 MB Listen Download
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