Questions relating to marketing innovation
Duration: 2 mins 25 secs
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| Description: | Professor Jaideep Prabhu poses questions relating to marketing innovation: why are some firms more innovative than others, why are some firms increasingly globalising their innovation activities and how companies can use business models to reach the bottom of the pyramid in emerging markets. |
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| Created: | 2010-09-17 13:49 | ||
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| Collection: | Cambridge Executive Education | ||
| Publisher: | Cambridge Executive Education | ||
| Copyright: | Cambridge Executive Education | ||
| Language: | eng (English) | ||
| Distribution: |
World
(downloadable)
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| Credits: |
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| Explicit content: | No | ||
| Aspect Ratio: | 16:9 | ||
| Screencast: | No | ||
| Bumper: | UCS Default | ||
| Trailer: | UCS Default | ||
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