Total recall: will Toyota's longer term growth suffer?
Duration: 7 mins 50 secs
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About this item
| Description: | Dr George Olcott explains how he believes the company can weather this particular storm and get back on track. |
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| Created: | 2010-06-11 15:33 | ||||
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| Collection: | Cambridge Judge Business School Discussions on Marketing & Strategy | ||||
| Publisher: | Cambridge Judge Business School, University of Cambridge | ||||
| Copyright: | Cambridge Judge Business School, University of Cambridge | ||||
| Language: | eng (English) | ||||
| Distribution: |
World
(downloadable)
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| Credits: |
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| Explicit content: | No | ||||
| Abstract: | Mechanics and engineering are Toyota's traditional strengths but now it finds itself in the eye of a storm. Toyota President Akio Toyoda has apologised for the recall of millions of cars across the world. Dr George Olcott says management can learn and move on into a new future if they identify and address the issues effectively now. |
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